Sometimes, all it takes is one.
One bed left at the inn.
One review to change everything.
Book your marketing Strategy
You eat, sleep, live, and breathe your books… but actually marketing those books? That’s a whole new rodeo. You know how important it is to have a marketing strategy before, during, and after your book is published, but that doesn’t mean you have one.
In this digital day and age, though, you know your books can’t become an “overnight sensation” if you’re not putting yourself out there. And publishers won’t look at your next manuscript until you have a rabid following.
One quarter to market your book or brand in a whole new way.
The One Bed Inn
1-quarter marketing strategy & plan for authors
Whether you’re in the middle of writing your first book, publishing your 22nd, or trying to get more readers for your series, you need a strategy.
You’ve mapped out your entire plot and character arc, but when it comes to marketing, it’s time to work with folks who understand your goals, your audience, and your capacity.
Because all of those TikTok for Authors courses?
They’re overwhelming — and you’re not dancing on camera. Fuck what they say.
And all those Marketing for Authors seminars you’ve attended?
They’re just selling you into a PR package that requires you to be out in the world talking to people. (Ew, people.)
Book your marketing Strategy
You want to find a marketing strategy that works for YOU and your personality — and the readers you want chomping at the bit for your next book. That’s why we created The One Bed Inn.
Let’s get cozy
Each One Bed Inn quarterly marketing intensive starts with a 2-hour deep-dive call where we ask questions like:
What book-related content do you create (or want to create)? (TikTok, emails, Substack, etc.)
What’s your current content strategy? How are you promoting your book(s)?
How is your current strategy performing?
What are your goals for the quarter?
Do you have any book launches, appearances, etc. coming up?
What is your capacity for creating content each week/month?
Which authors in your genre do you admire for their marketing? (Which do you hate? We love some hot tea, OK!)
After your strategy call, we pour everything we’ve learned into the Uncanny Cauldron… and start stirrin’ up some magic for your marketing.
The One Bed Inn:
Things are getting hot and heavy
Once your One Bed Inn call is completed, we’ll create a full content plan that includes a quarter (3 months) of content prompts and outlines to help you promote your book(s). This includes but is not limited to prompts and outlines for:
TikToks, Reels, YouTube, etc.
Blogs, LinkedIn articles, Substack pieces
Newsletters and email sequences
Social media captions, posts, videos, etc.
… and more (dependent on your desired platforms!)
...and want our help mapping out your promotional strategy for existing books, we will provide 2 months of strategic content prompts and outlines leading up to your release, as well as:
Content and copy prompts/outlines for the month leading up to your new book launch.
Content and copy prompts/outlines for the week of your book launch.
(1) book product page outline or review (on KDP or your own website).
Social outlines and prompts for your book launch week.
Email outlines and prompts for your book launch week.
and any other copy needed for your book promotion!
Book your marketing Strategy
What’s next?
If you have an upcoming book launch...
Your quarter book marketing strategy will be delivered via Google Sheets, with a Loom video walking you through everything we’ve outlined and prompted.
You’ll be able to leave comments in the Loom and the Google Sheet if anything needs to be changed for correctness, and you get one round of edits on anything that doesn’t fit your style, systems, or capacity.
Two weeks later, you’ll get a quick check-in email with us. This is where you can update us and ask any questions you may have. Your book marketing strategy isn’t a cookie-cutter formula. It’s designed to get you results (aka readers).
What does the One Bed Inn include?
(Unfortunately, not a hot fae male to share said bed with)
You have two strategy packages to choose from, based on what you need.
One-Quarter Book Marketing Strategy
$997
One (1) 2-hour strategy call where we hash out your upcoming goals & books you want to promote
A content plan delivered 3-4 business days later, with a Loom explaining each prompt and outline
Content prompts depend on your content strategy and existing process
We can provide content prompts and outlines for any type of content, including TikToks, Reels, YouTube, emails, Substack, and more
Each content topic/prompt is chosen to move you closer to your goals, while also providing variety in style and CTAs to help you see what lands with your readers
One round of edits on your quarter’s content plan
A follow-up email 2 weeks after delivery to see how things are going. This is where you can ask questions and give us updates!
Book here
The Strategic Book Launch
$1297
One (1) 2-hour strategy call where we hash out your upcoming goals and the book(s) you want to promote
A content and copy plan delivered 5-6 days later, via Google Sheets and a Loom explainer video. The plan will include:
Content topic prompts and outlines for 2 months leading up to your book launch
Content topic prompts and outlines for the month of the book launch
Content and copy prompts and outlines for 1 week of the book launch
(1) book product page outline or review (on KDP or your own website)
Social outlines and prompts for book launch week
Email outlines and prompts for book launch week
Any other copy related to your book launch
One round of edits on your quarter’s content plan
A follow-up email 2 weeks after delivery to see how things are going. This is where you can ask questions and give us updates!
Book here
One-Quarter Book Marketing Strategy is right for you!
The Strategic Book Launch is right for you!
Full content or copywriting services. YOU will have to write the content/copy!
Cookie-cutter, templatized prompts. We customize each plan to YOU, your book(s), and your readers.
Available for use by friends, other authors, peers, or anyone else. We don’t wanna fight, but we will.
Designed for ongoing use. These are designed for ONE quarter, or a designated 3-month period.
A guarantee your book will be a smash hit overnight. As you know, there are plenty of pieces that go into your success as an author and we’ll help with this part of it!
