We eat, sleep, and breathe books. We don’t say that to be dramatic. It’s true.
In fact, right now as you’re reading this, we probably have the Kindle app pulled up on our phones or a very overdue library book open on our desks.
We’re a team of readers who also happen to be marketing experts — and we’re here to make sure that YOUR books attract even more readers.
One thing about you? You might not love the limelight. In fact, we’d guess that you’re much happier reading a book, writing a book, or sitting in a corner thinking about books.
Same.
But as marketing experts who also happen to love the stories you write, we know a few things are true:
One thing about you? You might not love the limelight. In fact, we’d guess that you’re much happier reading a book, writing a book, or sitting in a corner thinking about books.
Same.
But as marketing experts who also happen to love the stories you write, we know a few things are true:
You need to market yourself & your books to be found in this publishing landscape.
Your readers want to have a connection to you — outside of the books you write.
Traditional or self-published authors need a following to build a long-term career.
As marketing experts, we’ve spent nearly a decade dissecting why some campaigns work better than others. Working with small businesses mostly owned by women, queer, BIPOC, and disabled people, we realized something:
Marketing is meant to be customized.
Rather than shoving you into a
“one-size-fits-nobody” book marketing plan, we spend time getting to know our authors so we can identify four things:
We’ve applied everything we’ve learned (and everything we’ve seen that DOES NOT work) to our author strategies, with a few specific tweaks.
Where you want to show up online
Where your readers show up online
What your personality is like (it matters!)
How best to share your stories & characters
Latasha, owner and founder of Uncanny Unedited, has been reading chapter books since before she could (successfully) ride a bike. She’s also been reading a concerning amount of smut since she was about 12. So there’s that.
After working with nearly a hundred online business owners and entrepreneurs, Latasha has seen the power of custom-made strategies in helping brands and businesses grow.
Turning her love of books (and slight smut addiction) into a source for good, she’s ready to show authors just what’s possible when they know how to reach their readers. Publishing houses be damned.
Lauren, content strategist and hype woman, read Nancy Drew in the fourth grade — and hasn’t been the same since. It’s been a few years since then but her love of smart, adventurous, and problem-solving women hasn’t waned. She also loves reading about wayward dukes falling in love with unassuming wallflowers now, too.
For over a decade, Lauren has joyfully helped entrepreneurs unlock their magic through strategic content and unique brand photos. Now, she’s using her marketing prowess to help authors do the same.
A bookworm looking out for fellow bookworms, she knows how powerful it is when you find a community that makes you feel seen, heard, and appreciated. It’s time authors were shown how they can make that happen. Let’s bond over some tropes, shall we?
The Uncanny Team is comprised of a project manager, operations manager, VA, and three amazing, badass copywriters. If you work with us a on 1:1 basis with our Why Choose Package, you’ll get to meet these absolute stunners.
Succeed with social even if you hate it
Everything changes with this one-quarter marketing plan
Get everything you need, with full-service copywriting
We can help with that. You can work with us in 1 of 3 ways.
Want to hear our thoughts on author marketing strategy, the latest happenings in the self-publishing world, and tips for growing your readership? Read the latest chapter in the Book Tropes & Tequila Blog.
We show you exactly what to share, where to share it, and when with our FREE Book Launch Marketing Checklist. Grab it here and have readers itching for your release day.